Venture Capital Fund Sources 80% of Deals From Twitter
Horizon Ventures • Venture Capital
Project Overview
Horizon Ventures, a $50M early-stage fund struggling to compete with top-tier firms for the best deals, used Twitter to become the most founder-friendly VC on the platform. By sharing transparent investment theses, founder advice threads, and portfolio win stories, they now source 80% of their deal flow directly from Twitter — outperforming funds 10x their size.
Campaign Timeline
Month 1-3: Content Foundation
Investment thesis threads, founder advice series, transparent VC content
+22K followers, deal flow +40%Month 4-6: Community Authority
Climate tech thesis went viral, portfolio spotlights gained traction
+48K followers, deal flow +120%Month 7-8: Fund Expansion
Fund II fundraise, conference invitations, unicorn portfolio exits
+28K followers, 80% Twitter deal flowThe Challenge
Smaller fund struggling to attract top founders in a competitive VC landscape:
- $50M fund competing against a16z, Sequoia, and other mega-funds
- Best founders choosing VCs based on brand recognition, not fit
- Cold outreach to founders had less than 2% response rate
- No media coverage or public profile for any partner
- Deal flow dependent on expensive conference circuits and warm intros
Our Solution
We made Horizon the most visible and trusted emerging fund on Twitter:
Investment Thesis Threads
Transparent deep-dive threads on why they invest in specific sectors and what they look for
Founder Advice Series
Weekly tactical threads on fundraising, hiring, and scaling — giving away what other VCs gatekeep
Portfolio Spotlights
Celebrating portfolio company wins and amplifying founder stories
Anti-VC Transparency
Sharing real rejection reasons, fund economics, and honest takes that built trust
The Results
Twitter made Horizon the most founder-preferred emerging VC fund:
“We were invisible. Founders didn't know we existed, and the ones who did chose bigger names. Viraluxx helped us build a Twitter presence that shows founders exactly who we are. Now Y Combinator founders DM us before their demo day. Twitter leveled the playing field.”
