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HR Tech Platform Builds 60K Community on Twitter
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Case StudyTwitter • 5 months

HR Tech Platform Builds 60K Community on Twitter

TalentPulse • HR Technology

+1,680%
Growth
60K
Followers
12.5%
Engagement
35x
ROI

Project Overview

TalentPulse, an AI-powered hiring platform with a superior product but anemic growth, used Twitter to build a 60K community of HR professionals and hiring managers. By sharing data-driven hiring insights, exposing broken recruitment practices, and hosting weekly Twitter Spaces on workplace culture, they grew MRR from $40K to $320K.

Campaign Timeline

1

Month 1-2: Content & Community Launch

Hiring data threads, broken hiring series, first Spaces sessions

+15K followers, MRR $80K
2

Month 3-4: Viral Authority

Remote salary thread went viral, enterprise inbound started

+30K followers, MRR $220K
3

Month 5: Revenue Scale

Paid community launch, enterprise deals closed, media features

+15K followers, MRR $320K

The Challenge

HR tech platform with great product but no market awareness:

  • MRR stuck at $40K despite product-market fit with early customers
  • HR buyers overwhelmed by 500+ HR tech tools — severe vendor fatigue
  • LinkedIn dominated HR tech marketing — Twitter seemed irrelevant
  • Trade show leads cost $300+ each with 60-day sales cycles
  • No community or word-of-mouth engine to drive organic growth

Our Solution

We built the largest HR professional community on Twitter:

Hiring Data Threads

Original research threads with proprietary data on hiring trends, salary benchmarks, and market shifts

Broken Hiring Exposés

Viral threads exposing outdated recruitment practices and offering better alternatives

Weekly Spaces

Twitter Spaces on workplace culture, DEI, and hiring featuring CHROs from Fortune 500 companies

HR Meme Content

Relatable, shareable HR humor that humanized the brand and drove massive engagement

The Results

Twitter turned TalentPulse into the HR community everyone wanted to join:

Built 60K community of HR professionals and hiring managers
MRR grew from $40K to $320K (700% increase)
Hiring data thread on remote work salaries hit 3.5M impressions
Weekly Spaces averaged 1,200 live listeners
Enterprise clients include Shopify, Stripe, and Notion
Customer acquisition cost dropped from $800 to $120
Featured in HR Executive, SHRM, and Fast Company
Launched paid HR community tier with 2,400 members at $49/month
38M+
Impressions
5.2%
Conversion Rate
+700%
Sales Increase
6M/month
Monthly Reach
“Everyone told us HR tech marketing belongs on LinkedIn. Viraluxx proved them wrong. Our Twitter community of 60K HR professionals generates more pipeline than our entire sales team. Our hiring data threads get shared in Slack channels at companies we're trying to sell to.”
David Park
David Park
CEO, TalentPulse

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