Home Decor Brand Triples Revenue With Instagram
Haus & Haven • Home Decor & Interior Design
Project Overview
Haus & Haven, a DTC home decor brand drowning in a sea of competitors, used Instagram to become the go-to brand for millennial homeowners. Our strategy combining room transformation Reels, shoppable posts, and interior design tips tripled their monthly revenue to $1.8M.
Campaign Timeline
Month 1: Visual Rebrand
Complete Instagram aesthetic overhaul, first room makeover Reels
+35K followersMonth 2-3: Growth & Commerce
Designer collabs launched, AR filter deployed, shoppable posts optimized
+150K followersMonth 4: Scale & Partnerships
Media features, showroom launch, funding secured
+95K followers, $1.8M/mo revenueThe Challenge
Haus & Haven struggled to stand out in the crowded DTC home decor market:
- Competing against Wayfair, West Elm, and hundreds of DTC brands
- Instagram aesthetic was generic and blended in with competitors
- High product return rate (28%) due to customers not visualizing items in their homes
- Average order value stuck at $65 despite premium product quality
- No influencer or designer partnerships
Our Solution
We built an Instagram strategy that made home decor aspirational and shoppable:
Room Transformation Reels
Before/after room makeovers featuring Haus & Haven products in real homes
Interior Design Tips
Daily carousel posts with expert styling advice driving saves and shares
Designer Collaborations
Partnered with 15 interior designers for curated collections
AR Try-Before-You-Buy
Integrated Instagram AR filters letting customers preview products in their space
The Results
Instagram transformed Haus & Haven from niche brand to category leader:
“Viraluxx didn't just grow our followers — they changed how people discover and buy home decor. Our room transformation Reels generate more revenue than our entire paid ads budget. The AR try-on feature alone cut returns by 70%.”
